Why Storytelling is Important in Business

Although businesses may not think of storytelling as an essential ROI feature, it is exactly this component that creates a great brand, marketing and sales strategy. Not only that, but it has the ability to translate directly into sales and increased revenue. Read about business case studies and why business storytelling is important.

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5 Elements of a Great Story

Think about a story you’ve heard recently – it can be a from a friend at work, a silent video on Facebook or even a TV show. Did that story leave an impression or did you tune out halfway? What is the difference between the stories that engross us versus the ones that don’t? We can uncover stories anywhere, and by keeping these 5 elements in mind can make stories significantly more powerful.

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